01
Performance
High traffic, low conversions
Spending on SEO and ads while your website converts at 1-2% is leaving enormous revenue on the table. CRO makes every marketing channel more profitable.
40%
visitors lost at 3s+
Conversion Rate Optimisation - Get More Revenue From the Traffic You Already Have
We identify and fix the reasons your visitors are not converting through heatmap analysis, user session recordings, A/B testing, and funnel diagnostics that increase revenue without increasing ad spend.
30+ CRO engagements | Average 28% conversion rate improvement in first 90 days
- Projects shipped
- 0+
- Clients worldwide
- 0+
- Satisfaction
- 0%
- Avg Response
- <0h
Projects shipped
Clients worldwide
Satisfaction
Avg Response
WHY CODEFLAMME
- Discovery → design → delivery under one roof
- Two-week sprints with live demos every Friday
- Dedicated team — no freelancers or hand-offs
- NDA before every project, full IP ownership
RESPONSE TIME
<24h
We reply to every inquiry within one business day with a structured plan.
Problems We Solve
Problems We Solve
Legacy platforms, scaling bottlenecks, and one-size-fits-all tools — we see these patterns every week.
- 02
Architecture
Checkout abandonment destroying revenue
The average e-commerce checkout abandonment rate is 70%. Friction in your purchase flow is a direct, fixable revenue leak.
3×
rebuild cost at scale
- 03
Fit
Design decisions based on opinion
Internal debates about button colours, headline copy, and page layout are resolved with data when A/B testing is embedded in your workflow.
0%
workflow match
WHY CODEFLAMME
Not Another Offshore Vendor
We know the hesitation. Here's exactly how we're different.
You Talk to the People Building It
No account managers relaying messages. You're in direct contact with the founder and senior engineers on your project — every sprint, every decision.
No Bench Rotation
The team that scopes your project is the team that ships it. We don't swap engineers mid-project to free them up for someone else.
NDA Before We Talk Details
Your idea and IP are protected from the first real conversation — not after contracts are signed.
Full IP, Zero Strings
Every line of code, every design file, transfers to you on delivery. No licensing, no retained rights, no surprises.
Our Approach
How We Increase Conversion Rates Systematically
CRO at CodeFlamme is not guessing. We start with a conversion audit combining quantitative data (Google Analytics funnels, heatmaps, session recordings) with qualitative research (user interviews, on-page surveys) to build a hypothesis backlog. We then design, implement, and run statistically valid A/B tests — no change goes live as “the winner” until we have evidence it performs better.
A cycle typically runs: audit drop-off steps and rage-click or dead-click patterns, interview or survey non-converters, write hypotheses with a predicted mechanism (not “make the button bigger”), implement variants with clean instrumentation, and run until we hit pre-agreed significance and sample-size rules. Losers are documented too — knowing what does not move the metric saves the next cycle. For checkout and signup flows we obsess over form friction, trust signals, payment options, and mobile layout debt. For lead-gen we look at offer clarity, social proof placement, and form length versus lead quality.
When traffic is too low for reliable split tests, we still ship: heuristic reviews, usability sessions, and high-confidence UX fixes — then revisit experimentation once volume supports it. CRO is a programme, not a one-week redesign.
- Every change backed by statistically valid A/B test data
- Quantitative funnel analysis combined with qualitative user research
- Hypothesis backlog prioritised by estimated impact and effort
- Mobile and desktop analysed separately — behaviour is not the same
- Low-traffic sites get qualitative and best-practice work, not fake significance
IMAGEConversion funnel / A/B test results
Capabilities
Capabilities
Focused delivery areas — assembled as one team, shipped with clear ownership.
- 01
Conversion Audit
Comprehensive analysis of your funnel using GA4, heatmaps, session recordings, and form analytics to identify the highest-priority drop-off points.
- 02
Heatmap & Session Analysis
Hotjar or Microsoft Clarity analysis of click patterns, scroll depth, and user session recordings to understand real user behaviour.
- 03
A/B Testing
Statistically valid split tests on headlines, CTAs, forms, pricing pages, and checkout flows using VWO or Optimizely.
- 04
Landing Page Optimisation
Redesigning campaign landing pages around conversion best practices clarity, social proof, objection handling, and CTA hierarchy.
- 05
Checkout Optimisation
Reducing checkout abandonment through friction analysis, form simplification, trust signal placement, and payment method expansion.
- 06
On-Page Survey & Feedback
Exit intent surveys and in-page polls to capture direct user feedback on why they are not converting.
- 07
Funnel Diagnostics
Step-by-step funnel analysis identifying exactly where users are exiting and why across your acquisition and activation flows.
- 08
CRO Roadmap
A prioritised backlog of conversion experiments ranked by estimated impact and implementation effort your CRO programme for the next 6 months.
How We Run CRO
Systematic Experimentation — Not Redesigns by Opinion
Audit-to-roadmap deliverables, honest speed-vs-rigour trade-offs, and funnel diagnosis that finds real friction — not taste-driven hero refreshes sold as optimisation.
- 01
What a CRO Programme Delivers
Conversion audit, hypothesis backlog ranked by impact and effort, implemented experiments (or high-confidence fixes), test readouts with decision notes, and a rolling roadmap for the next quarter — so CRO becomes a habit, not a one-off project.
- 02
Test Speed vs Statistical Rigour
Shipping weekly variants feels productive; peeking early and calling winners early is how you invent false lifts. We set sample sizes and guardrails up front, and we will recommend sequential testing or qualitative work when volume cannot support classic A/B.
- 03
Evidence Over Opinion Agencies
Generic shops redesign hero sections from taste and call it CRO. We require a mechanism, a metric, and a test or a documented reason we skipped testing. Stakeholder preference loses to session evidence and experiment outcomes.
- 04
Where Friction Actually Lives
Often the leak is not the homepage — it is checkout step two, mobile form validation, or a pricing page that hides the offer. We diagnose the funnel end-to-end before proposing creative “refresh” work that does not touch the drop-off.
Technology Stack
Built With the Right Tools for Every Challenge
Conversion testing platforms, analytics, and frontends — optimised for measurable revenue impact.
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TOOLS
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Platform
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Analytics
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Optimisation
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Infrastructure
FAQ
Frequently Asked Questions
Can't find what you need? Talk directly with our team.
Book a Discovery CallMost engagements see 15–40% improvement in the primary conversion metric within 90 days. We agree measurable targets upfront.
Related Services
Industries We Build This For
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